How to make money from Facebook
There are currently two types of ways of earning money from Facebook with our clients.
If you see your video on a Facebook page with a Newsflare credit, it’s most likely that a buyer has downloaded that video and will pay a one-off licence fee, this means we've agreed with them to use your video for a set period of time.
You'd expect to be paid around £25 in this instance - payments will come the following month-end, so for example if you see our video in October, payment will come at the end of November as we have to receive a usage report from our buyers.
This means the money you receive isn't based on the number of views the video receives on Facebook - if it is viewed 10 times or 100,000 times the amount you receive will be the same as our clients currently pay a flat fee.
Is payment from Facebook based on views?
As of September 2018, Facebook has started sharing advertising revenue based on the views of a video - however, it’s very early days and not all of our clients have access to the monetisation platform.
If you spot your video on Newsflare's Animal Antics page then there's every chance you may receive payment from Facebook views. There are a number of limitations as to why your video may not receive ads (length of the video, suitability for adverts and if adverts were placed around your content). It's early days and we are due to receive further information and our first report from Facebook in the coming weeks. As soon as we know from Facebook, we will let you know!
I've spotted my video on another page that isn't Newsflare. Will l get paid based on views for this?
It depends on the buyer. Facebook is slowly rolling out monetisation across some key pages. Some brand pages will have access to Facebook monetisation and will be able to pay based on views, unfortunately many brand pages won’t have this access and so will continue to pay the flat fee.
If you see that your video on a brand page and see that it is credited to Newsflare, please contact us firstname.lastname@example.org before approaching the brand page - it may be that they are a client and we will be able to disclose what payment model they are on.
While Facebook views aren't always an accurate account of who has seen a video (things like autoplay count as a view even if someone didn't watch the video), if the views are ticking up through shares and posting on brand sites it is good news - it's more likely that it'll get picked up and licenced elsewhere.
For more information on how to maximise the chances of your video being sold, please check out these top tips.