How commercial consent works

What is commercial consent?

When a buyer wants to use a video as part of an advertising campaign or TV production, they may require us to have commercial consent. What this means is that anyone we see in the video must give permission for their likeness to be used.

How does this affect my video?

If a buyer is interested in your video we may request contact information for the people that are featured in the video, in order for us to check that they are happy for the video to be used. If we can get these permissions quickly then this can increase the chances of your video selling - as buyers won’t always be able to use a video that doesn't have consent.

If there are any under 18-year-olds featured, then we would need permission from the parent or guardian of the child.